by Patty Roxas Chua | Apr 4, 2024 | Newsletter
It’s been 6 years since I started freelancing, and I think I’ve found the hack to converting ideal clients. And it’s more simple than you think. A few weeks ago, I was checking some data from last year. I found that 77% of my clients were warm or hot...
by Patty Roxas Chua | Mar 30, 2024 | Newsletter
Want to build your personal brand, but unsure where to start? Here’s my #1 personal brand non-negotiable: Some might say your vision… Many might say your target market. I say it’s your values. Why? If you don’t have your values defined, then it’s easy to be swept up...
by Patty Roxas Chua | Mar 25, 2024 | Newsletter
This newsletter will take 1.5 minutes to read. In this issue, I’ll be covering the following: The 2 ways to approach branding The best time to work on your branding What you need to have/do before working on your branding Let’s dive in 👇🏻 WAY #1:...
by Patty Roxas Chua | Mar 19, 2024 | Newsletter
I used to have very weak branding (ironic right?) And this made it hard for me to stand out in my market. That’s because strong branding = high perceived value And weak branding = low perceived value The difference between the two? Clarity. A strong brand is clear...