Have you ever wondered about the difference between those who charge a premium vs those who don’t? Maybe you’ve even wondered how others have been able to serve big/humongous clients. It all depends on where you’re at in this Brand SandwichThe higher you are at the...

A few days ago, I was invited to give a talk about my experiences,  on AI and marketing/branding. And this reminded me of an experience I had with a potential client. It was December 2022, just a couple of weeks after ChatGPT was launched. I had a sales call with a...

I hear these comments from clients A LOT. “I hired an SMM to execute my content but she couldn’t capture my tone of voice” “I have a VA who creates my graphics but every graphic looks like it came from a different brand” My clients want to increase their marketing,...

This newsletter will take 2.5 minutes to read. In this issue, I’ll be talking about the 3 things you need to set your marketing and ads for success. I’ll be covering 3 things: What your brand need to communicate trust so that you can close your ideal clients How to...

You may or may not be surprised but I’ve gone through months without clients many times… I've experienced 6 months of rejections… And a year where I only had 4 projects. Constantly going through the phase of “When will I get my next client?” was exhausting. So when...

It's been 6 years since I started freelancing, and I think I've found the hack to converting ideal clients. And it’s more simple than you think. A few weeks ago, I was checking some data from last year. I found that 77% of my clients were warm or hot enough to buy...

Want to build your personal brand, but unsure where to start? Here’s my #1 personal brand non-negotiable: Some might say your vision… Many might say your target market. I say it’s your values. Why? If you don’t have your values defined, then it’s easy to be swept up...

This newsletter will take 1.5 minutes to read. In this issue, I'll be covering the following: The 2 ways to approach branding The best time to work on your branding What you need to have/do before working on your branding Let's dive in 👇🏻   WAY #1: Branding First...

I used to have very weak branding (ironic right?) And this made it hard for me to stand out in my market. That’s because strong branding = high perceived value And weak branding = low perceived value The difference between the two?   Clarity. A strong brand is clear...