Book A Call
qb, born as qbasics, initially known for selling plain clothes in the style of Uniqlo. Evolving beyond mere apparel, qb transformed into a platform for expression, enabling artists to sell their creations on clothing. Guided by the vision of The 21st Century Renaissance, qb’s mission is to empower a global community of like-minded individuals. They provide the perfect canvas for creativity, self-expression, and the proud display of personal stories through the seamless fusion of beauty, aesthetics, and transcendence.

What We Did:

  • Logo Design
  • Colors and Fonts
  • Style Guide

The Challenge:

qb faced a big challenge when they decided to change their focus from just selling clothes to becoming a creative platform. The founder needed a new look for the brand that showed this shift and wanted a consistent style for their online presence. The challenge was to make sure the brand’s new visual identity matched its updated mission and could make a strong impression online.

Playful Luxury

The visual identity threads between playfulness and luxuriousness — a brand that’s seemingly exclusive but surprisingly accessible.

These two keywords inspired the creation of the logo and the choice of colors and typography.

The brand’s color palette was meant to communicate a balance between accessibility and luxury. For the main colors, we chose a muted orange and green scheme.

The secondary colors are to be used as background colors. We made sure to propose colors that allows the main colors to pop even more.

Go from DIY to a professional look your clients know they can trust

Brew your brand with us