Personal Brand — Executive Coach
From Future Leaders to Executive Powerhouses. A Brand That Matches the Shift.
- Logo Design
- Colors & Fonts
- Key Visuals
- Collateral Design
- Style Guide
- Web Copy
- Web Design
- Web Development
- Logo Design
- Colors & Fonts
- Key Visuals
- Collateral Design
- Style Guide
- Web Copy
- Web Design
- Web Development
Nikka is a Professional Certified Coach specializing in executive high performance, well-being, and effective communication. She is credentialed by the International Coaching Federation (ICF), the global gold standard for professional coaching. She has coached leaders in Fortune 500 companies, schools, government, and development agencies, helping them and their teams improve communication, resilience, and productivity by building mental and emotional agility.
The Challenge
When Nikka Santos started coaching, her focus was on helping young adults step into leadership. But over time, her clientele evolved—now, she was working with top executives, Fortune 500 leaders, and decision-makers shaping industries.
Her brand, however, hadn’t caught up. She needed an identity that reflected her credibility, a landing page that felt premium and polished, and a brand she could confidently present to high-level clients.
Creative Direction
The North Star—A Symbol of Clarity and Direction
Coaching is about guiding people through uncertainty, helping them find clarity and make the right decisions. So, we built her brand around a powerful idea: The North Star.
Just like a North Star guides travelers, Nikka helps leaders navigate challenges with confidence. This became the backbone of her brand—clear, intentional, and empowering.
Coaching is about guiding people through uncertainty, helping them find clarity and make the right decisions. So, we built her brand around a powerful idea: The North Star.
Just like a North Star guides travelers, Nikka helps leaders navigate challenges with confidence. This became the backbone of her brand—clear, intentional, and empowering.
The Logo
Clean, Professional, and Ownable
Instead of an overly complex symbol, we kept it simple—a wordmark with subtle North Star cues through the use of negative space. This made it easy to recognize, professional, and perfect for her growing presence in executive coaching.
Visual Identity
Mature, Bold, and Professional
We needed a balance between authority and warmth—something that felt premium yet approachable. The bold black and fuchsia set a strong foundation, while gold accents added a sense of prestige and leadership. For typography, we paired Gelasio, a modern serif, with Ranade, a clean sans-serif, to strike the perfect balance of professionalism and elegance. To reinforce the North Star concept, we incorporated subtle radiating lines in the visuals—symbolizing clarity, direction, and leadership. The result? A brand that feels intentional, sleek, and high-caliber—just like Nikka’s coaching.
Landing Page
A Digital First Impression That Instantly Builds Trust
Executives don’t have time to scroll through cluttered websites. So we built a landing page that’s:
- Straight to the point—No fluff, just value.
- Easy to navigate—Making it effortless for high-level clients to understand what she does.
- Visually aligned—Polished, clean, and credibility-boosting.
The result? A website that feels as professional as the work she does—giving her the confidence to share it with top-tier clients.
The Outcome
With a new visual identity, a polished website, and a brand that finally matches her expertise, Nikka can now show up in rooms filled with executives and feel completely in her element.
She’s no longer just “The Gen Z Coach”—she’s an industry leader helping high-level professionals navigate growth, communication, and leadership with clarity.
And just like the North Star, her brand is now a guiding force—steady, intentional, and impossible to ignore.
“I needed a brand and website that matched my growth”
“When I started coaching, my niche was Gen Z leaders, but my business recently expanded when I did training and workshops for agencies and multinationals. I needed to invest in branding and a website that’s more evocative of who I am now as a coach. With the new branding, I’m very confident it’ll bring new clients that are aligned – that are operating at the level I’m able to serve.”
Nikka Santos
Leadership and Team Coach
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