The Google Ads partner who knows SaaS like you do
IT-Creed PPC is a Google Ads Agency built for SaaS. As a certified Google partner with over a decade of tech experience under our belts, they know what their SaaS clients need at every stage, from seed round to 6-figure MRR.
Beyond that, they’re building a thriving community of media buyers who want to go from zero to Google Ads hero. Their team of experts will give them the guidance and support they need to crush it in their respective markets.
What We Did:
- Brand Strategy
- Brand Messaging
- Visual Identity Refresh
- Web Design
- Brand Manual
The Challenge:
IT-Creed PPC has been serving clients from all industries making them a Google Ads Agency for no one. They wanted to niche down to targeting small to medium SaaS businesses. The problem is, they weren’t confident with how their brand looked and their messaging wasn’t catered towards SaaS businesses.
Brand Strategy
A deep dive into the brand through a collaborative and facilitated workshop
At the start of every project, we begin with 1-2 facilitated 90-minute brand workshops to have a better understanding of how the business operates, who they’re for, what their vision is. The insights gathered in this workshop served as a compass for the brand strategy and visual identity.
What we covered:
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- Vision & Mission
- Purpose
- Values
- Personality & Voice
- Ideal Audience
- Brand Benefits
- Reason(s) to believe
Messaging
A hyper focused messaging and positioning
Now that they’re shifting away from targeting everyone to targeting those in SaaS, we need to rethink their messaging and positioning. From the brand workshop, we identified what makes them different and used it as the foundation for the brand’s positioning. Before starting her agency, the founder of IT-Creed PPC worked in tech and experienced what it’s like to be in SaaS. This gave birth to the tagline: We know SaaS like you do.
What else we did:
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- Tagline
- Messaging House
- Positioning Statement
Voice and Style
A distinct yet familiar tone
To connect with its target audience, we had to identify what type of people IT-Creed PPC’s clients would gravitate towards. IT-Creed PPC’s tone of voice is meant not to intimidate but to give its clients a sense of belonging and support.
What else we did:
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- Brand Persona
- Personality Traits
- Copywriting Guidelines
- Words to use and avoid
- Written samples for content & inquiries
Visual Identity
A visual identity grounded upon the idea of community and growth
IT-Creed PPC’s visual identity aims to convey the type of experience they’d like to provide to its clients and mentees (community), and the results they can give them (growth). This is communicated through its friendly choice of brand fonts and colors, and the key visuals.
What else we did:
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- Logo refresh
- Brand colors and fonts
- Key Visuals
- Brand Patterns
- Sample graphics
- Style Guide
"Before working with them, we were doing our branding on our own and it felt like we were stretching ourselves thin. We were busy building our agency and fulfilling projects. But after working with them, everything fell into place. We started working on our website, getting our social media together, and even started working on our projects for our community."
Amira Taha, Operations Manager at IT-Creed PPC