by Patty Roxas Chua | May 8, 2024 | Newsletter
Have you ever wondered about the difference between those who charge a premium vs those who don’t? Maybe you’ve even wondered how others have been able to serve big/humongous clients. It all depends on where you’re at in this Brand Sandwich The higher you are at the...
by Patty Roxas Chua | Apr 25, 2024 | Newsletter
A few days ago, I was invited to give a talk about my experiences, on AI and marketing/branding. And this reminded me of an experience I had with a potential client. It was December 2022, just a couple of weeks after ChatGPT was launched. I had a sales call with a...
by Patty Roxas Chua | Apr 18, 2024 | Newsletter
I hear these comments from clients A LOT. “I hired an SMM to execute my content but she couldn’t capture my tone of voice” “I have a VA who creates my graphics but every graphic looks like it came from a different brand” My clients want to increase their marketing,...
by Patty Roxas Chua | Apr 16, 2024 | Newsletter
This newsletter will take 2.5 minutes to read. In this issue, I’ll be talking about the 3 things you need to set your marketing and ads for success. I’ll be covering 3 things: What your brand need to communicate trust so that you can close your ideal clients How to...
by Patty Roxas Chua | Apr 14, 2024 | Newsletter
You may or may not be surprised but I’ve gone through months without clients many times… I’ve experienced 6 months of rejections… And a year where I only had 4 projects. Constantly going through the phase of “When will I get my next client?” was exhausting. So...
by Patty Roxas Chua | Apr 4, 2024 | Newsletter
It’s been 6 years since I started freelancing, and I think I’ve found the hack to converting ideal clients. And it’s more simple than you think. A few weeks ago, I was checking some data from last year. I found that 77% of my clients were warm or hot...
by Patty Roxas Chua | Mar 30, 2024 | Newsletter
Want to build your personal brand, but unsure where to start? Here’s my #1 personal brand non-negotiable: Some might say your vision… Many might say your target market. I say it’s your values. Why? If you don’t have your values defined, then it’s easy to be swept up...
by Patty Roxas Chua | Mar 25, 2024 | Newsletter
This newsletter will take 1.5 minutes to read. In this issue, I’ll be covering the following: The 2 ways to approach branding The best time to work on your branding What you need to have/do before working on your branding Let’s dive in 👇🏻 WAY #1:...
by Patty Roxas Chua | Mar 19, 2024 | Newsletter
I used to have very weak branding (ironic right?) And this made it hard for me to stand out in my market. That’s because strong branding = high perceived value And weak branding = low perceived value The difference between the two? Clarity. A strong brand is clear...
