B2B Tech
Leaving the generalist behind. The identity powering S Universe’s expertise.
- Brand Strategy
- Tagline & Messaging
- Key Visuals
- Brand Book
- Brand Strategy
- Tagline & Messaging
- Key Visuals
- Brand Book
- Brand Strategy
- Tagline & Messaging
- Key Visuals
- Brand Book
S Universe, formerly Seller Universe, is an employee-owned NetSuite firm, is dedicated to simplifying NetSuite implementations for businesses across various industries. With over 10 years of direct Oracle NetSuite experience, their team of consultants delivers proactive consulting, extreme ownership, and industry-specific expertise to streamline processes and optimize performance.
The Challenge
S Universe was ready for a transformation. Previously known as Seller Universe, their branding still reflected their roots as a generalist service provider catering to Amazon brands. But their reality had changed.
They had grown into experts in NetSuite solutions, offering specialized expertise to businesses in industries like healthcare, manufacturing, and non-profits. However, their branding wasn’t keeping up:
This wasn’t just a rebrand—it was about repositioning themselves as NetSuite experts and standing out in a crowded market.
Brand Strategy
Your Growth Partner
The rebrand started with redefining who S Universe is and what they stand for. Their new brand needed to communicate their specialized focus on NetSuite solutions while leaving their generalist positioning behind.
Through workshops and strategy sessions, we refined their identity:
Vision: Simplify NetSuite journeys and empower businesses to grow sustainably.
Mission: Deliver tailored NetSuite solutions that streamline operations and drive success.
Values: Transparency, collaboration, and integrity, all with a focus on win-win partnerships.
This foundation became the backbone of the rebrand, aligning every decision with their vision for the future.
The rebrand started with redefining who S Universe is and what they stand for. Their new brand needed to communicate their specialized focus on NetSuite solutions while leaving their generalist positioning behind.
Through workshops and strategy sessions, we refined their identity:
- Vision: Simplify NetSuite journeys and empower businesses to grow sustainably.
- Mission: Deliver tailored NetSuite solutions that streamline operations and drive success.
- Values: Transparency, collaboration, and integrity, all with a focus on win-win partnerships.
This foundation became the backbone of the rebrand, aligning every decision with their vision for the future.
Messaging
Owning their Expertise
To position S Universe as NetSuite specialists, we created messaging that was clear, confident, and client-focused.
- NetSuite Implementation Excellence
- Customized Solutions for Sustainable Growth
- Win-Win Partnerships
- Inspirational and Experiential Brand-Building
Their new messaging was designed to stand out in the market, while speaking directly to their audience’s pain points and goals.
Visual Identity
Breaking the Mold
S Universe needed a visual identity that stood out—something that didn’t look like every other tech brand. Their unique approach and vision inspired a bold and differentiated design system that felt fresh, modern, and unmistakably theirs.
The color palette was chosen to break away from the monotony of traditional tech branding, introducing vibrant, dynamic tones that reflect innovation and energy.
The Key Visuals were inspired by the flowing, cursive form of the logo that incorporates circular elements reminiscent of Saturn’s rings—a subtle nod to the “universe” in their name. This design reinforces their expansive, forward-thinking ethos.
The Outcome
The rebrand successfully positioned S Universe as a top NetSuite expert, setting them apart in the industry.
- Stronger Positioning: Clear messaging that highlights their NetSuite specialization.
- Distinct Visual Identity: A bold, recognizable brand that stands out.
- Consistent Execution: A comprehensive brand guide for unified messaging.
With a brand that reflects their expertise, S Universe is now equipped to attract the right clients and scale its impact.
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